Accelerate Your Roadmap on News Personalization with Open AI

News personalization has already been on your roadmap for several years. But progress is too slow and results are average. You want to improve faster. 

CHALLENGES
ACCELERATE WITH AI
USE CASES

Challenges


News is instant  

A piece of news is most relevant right after it’s published; And most news is already irrelevant just a few hours later. 

This makes the personalization of news more challenging than that of books, music or movies. 

Specifically:

  • Models need to be updated every half hour;
  • “How to prepare for tomorrow’s storm?” needs to expire after tomorrow; and
  • A balance between relevance and recency needs to be found.
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Journalistic responsibility

News companies have an impact on society. This impact comes with responsibility. Therefore, you can’t simply let artificial intelligence decide “who sees what”. 

Instead, the newsroom needs to set the constraints that the artificial intelligence needs to obey: 

  • Which pieces are suitable as a headline? 
  • How much topic diversity is required? 
  • Which opinions need to be balanced with counter-opinions?  


Fly-by or Loyal?

Online news sites have roughly two types of visitors. On the one hand, you have fly-by’ers. You need to be able to catch their interest in real-time, personalize based on that flicker of interest and show them that one extra article that fans the flames of their interest. 

On the other hand, loyal visitors expect you to give them fresh results every time by using the many data they leave behind to their advantage. 

Both have different requirements, and you can’t postpone fulfilling both. 

Froomle Open AI Platform


10x Faster A/B-testing with a production grade platform

The only way to improve upon today’s results, is to come up with new ideas and A/B-test them in production.

Therefore, to improve 10 times faster, you need to implement and A/B-test your ideas 10 times faster. To this end, the Froomle Open AI platform provides:

  • The building blocks for production-grade personalization AI;
  • A production-grade platform to deploy your own implementation; and 
  • State-of-the-art A/B-testing functionality.  

 


Stay in control with Open AI

 “Who gets to see what news” is a strategic question for two reasons. Firstly, you have a journalistic responsibility. Secondly, it can make the difference between winning and losing the user experience battle with your competitors. Therefore, you need to build strategic knowledge about it.  

That’s why the Froomle Open AI Platform allows you to take control of the configuration and customization for a solution that fits your situation perfectly. 

Build strategic knowledge with Open AI

“Who gets to see what news” is a strategic question for two reasons. Firstly, you have a journalistic responsibility. Secondly, it can make the difference between winning and losing the user experience battle with your competitors. 

Therefore, you need to build strategic knowledge about it. That’s why the Froomle Open AI Platform is as transparent as it would be if you had built it yourself: 

  • you can inspect which algorithms are running,
  • understand what works for you (and what doesn’t), and
  • absorb those learnings to prevent vendor lock-in.  

 

Use Cases

How Mediahuis Makes The Difference with Relevance

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+32 3 302 48 90  

info@froomle.com 

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